Hello, I’m Ed! Welcome to The Morning Goals!

My Story

Anyone who has met me will call me a serial-entrepreneur. They will also tell you that I am compassionate, loyal, focused, and fun. My passion is building things, creating processes, and helping people reach their goals. My journey as a Certified Professional Coach started over 10 years ago, as I, myself, was on a personal and professional path to happiness and fulfillment. 

I grew up just outside of Austin, Texas and come from a family of hard-workers. My love for languages began from growing up in a bilingual household, and now I speak 5 languages. Family (and chosen family) is important to me. I live in the Boston area with my husband, Brian, and our 2 dogs. I frequently return to my home state of Texas for the good times and best food.

My career began at Harvard University, where I studied Government and now serve on the board of the Harvard Latino Alumni Alliance. I continued my studies at Boston University, earning a Master’s in Management. Today, I own and operate 3 businesses. I have explored many industries in my career: finance, education, construction, and wellness. And I look forward to learning about your passions.

I believe in:

  • simplistic planning
  • tangible goals
  • consistency

I want to understand your values and beliefs to guide our journey together.

And remember, coaches need coaching too! Through my relationship with a life coach, I have:

  • Completed 4 marathons
  • Focused my business ventures
  • Eliminated debt

Edward Rocha

Masters in Management, BU

Bachelors of Arts, Harvard

Certified Professional Coach, ICF Accredited Cert

My Appearances

Watch Ed Rocha speak to Jenn T. Grace of Publish with a Purpose and Jennifer Brown about his 9AM Goal Setting Group

Watch Ed Rocha speak to Katherine Monteiro from Global Deeds about Social Entrepreneurship.

My Practice


The Morning Goals, LLC
1798a Massachusetts Avenue
Studio 4
Cambridge, MA 02140

Make an Appointment


Open Hours

Monday – Friday: 10am – 6pm
Saturday: 3pm – 6pm

The Morning Goals, LLC
1798a Massachusetts Avenue
Studio 4
Cambridge, MA 02140

Get In Touch