Hello, I’m Ed! Welcome to The Morning Goals!

My Story

Anyone who has met me will call me a serial-entrepreneur. They will also tell you that I am compassionate, loyal, focused, and fun. My passion is building things, creating processes, and helping people reach their goals. My journey as a Certified Professional Coach started over 10 years ago, as I, myself, was on a personal and professional path to happiness and fulfillment. 

My career began at Harvard University, where I studied Government. Later, I continued my studies at Boston University, earning a Master’s in Management. Today, I own and operate 3 businesses and have explored many industries over the course of my career. These industries include, but are not limited to: finance, education, construction, and wellness. I look forward to learning about your passions.

Goals are exciting, but many people can get wrapped up in thinking about that final product. I am here to help you with the nuts and bolts. This process will help you take your ideas out of your head, get them on paper, make a plan, and put it into action.

I believe in:

  • simplistic planning
  • tangible goals
  • consistency

I want to understand your values and beliefs to guide our journey together.

And remember, coaches need coaching too! Through my relationship with a life coach, I have:

  • Completed 6 marathons
  • Focused my business ventures
  • Eliminated debt

    Edward Rocha

    Masters in Management, BU

    Bachelors of Arts, Harvard

    Certified Professional Coach, ICF Accredited Cert

    My Appearances

    Watch Ed Rocha speak to Jenn T. Grace of Publish with a Purpose and Jennifer Brown about his 9AM Goal Setting Group

    Watch Ed Rocha speak to Katherine Monteiro from Global Deeds about Social Entrepreneurship.

    My Practice


    The Morning Goals, LLC
    1798a Massachusetts Avenue
    Studio 4
    Cambridge, MA 02140

    Make an Appointment


    Open Hours

    Monday – Friday: 10am – 6pm
    Saturday: 3pm – 6pm

    The Morning Goals, LLC
    1798a Massachusetts Avenue
    Studio 4
    Cambridge, MA 02140

    Get In Touch